PictoColor iCorrect Software Product Line

PictoColor’s iCorrect® family of color correction software are the Best Shortcuts to Perfect Color.

For photographers, from amateurs to professionals, the most difficult, time consuming, and frustrating challenges of digital photography is Making the Color Right.

Photoshop Plug-ins
iCorrect OneClick, iCorrect Portrait and iCorrect EditLab Pro are Plug-ins for Photoshop and Elements (Win and Mac). Each is designed for a specific purpose and many of our customers use more than one on a regular basis. Each of our products are built from very complex and sophisticated color management profile technology configured in a way that let us humans achieve great color for our digital photos without going through the “chase your tail” color correction tools of Photoshop or any other photo editor.

Stand Alone Applications
CorrectPhoto Editor is a Windows photo editor employing OneClick color technology. iCorrect EditLab ProApp with ProcessQ is a standalone application (Win and Mac) designed for high speed batch color correction and Streamlines Lightroom Color Workflow.

For detailed information to help you make a decision on which of our iCorrect products will help you the most click on the links below.

Information to help you decide which PictoColor software is best for you can be found at:
Best Shortcuts To Perfect Color

iCorrect-10 Years Making the Color Right

Wayne www.pictocolor.com, www.correctphoto.com

 Crop To Digital Camera 3×4 Format and Color Correct.
If you have previously visited my blog you know that I believe every photo needs to be cropped and color corrected. I decided to go through the photos, discard the bad ones, color correct  the remaining photos, and leave them in the 3×4 format, the aspect ratio of the digital camera.  If there was an obvious crop that should be done, such as removing someone’s elbow from the photo, I cropped it, however I used the 3×4 cropping format that is in the new version of  CorrectPhoto. Now when I give the photos to others they can crop to whatever format they desire. And, since they all have CorrectPhoto and know how to use it they can crop to whatever format they want. BTW, none of these guys would have the interest or patience to learn a complicated editing program.  Here is a set of photos showing several different cropping formats. 

Bridal Veil Falls, Before and After Color Correction, No Crop Crop to Digital Camera 3x4 Format Crop to 3x4 digital camera format

 Crop to 4×6 Format 

Crop to 4x6 print format Crop to 16x9 HDTV FormatCrop to HDTV 16x9 Format

Crop to 5×7 Portrait Format  Make a Post Card
And, if you want to finish the post card with some text it would look like this.

Bridal Veil Falls, 5x7 with text

 If you do not know how you or your friends will show the photos you take I suggest you Crop to the standard digital camera 3×4 format (or 4×3 if you have a vertical shot) and color correct. then you can crop to the desired format and create a set of photos for the specific use.

Wayne www.correctphoto.com

Yesterday is was 10 degrees below zero as I sat on our porch enjoying the warmth of the sun. Inside my wife’s colorful orchids where blooming and outside the snow was cold and white. I couldn’t resist taking a couple of photos with my trusty old Canon G5 in Auto Mode—actually I took about 20 shots.

Orchids & Snow-Photo Editing Can be Fun

And, if you have visited this blog before you know that I believe every digital photo can benefit from a little cropping and color correcting.  I, of course, used CorrectPhoto because it is easy and I have the thumbnail images available to quickly pick the photo I want to edit.  The OneClick color correction feature of CorrectPhoto makes color correction a snap.  But, if you have Photoshop Elements and know how to use it go ahead edit the photo with it.  You can add the OneClick color correction with iCorrect OneClick Plug-inand get the same quick color correction that is in CorrectPhoto.

Orchids & Snow-Before/After Editing with CorrectPhoto

As a few of my friends are finding out photo editing can be fun—if it is easy. I enjoy seeing how I can improve a photo more than taking the photo. The key to having fun is either having a photo editing program that is easy and fast to learn and use or really knowing how to use a feature rich editor like Elements.  If you are creative, patient, and willing to learn Elements is an excellent program. For most folks it is too complicated and time consuming and, as a result, they simply do not edit their photos.  If you are intimidated by photo editing I suggest you discover, as my friends Bill, Ron, and Dick (non of whom have patience) did, photo editing can be fun when they finally started using the copy of CorrectPhoto I gave them.

Orchid Photo Edited with CorrectPhoto

Since it is too cold to play golf in Minnesota in January (and most of the US) we might as well edit the photos we took this summer and dream of the warm weather just around the corner. And, think of Orchids.

Orchids in Winter-Cropped and Color Corrected with CorrectPhoto

Wayne http://www.correctphoto.com

How White Is Your Dog?-Dickens is a Westie and He is White.

This is Dickens, a West Highland White Terrior (Westie) and he is white. “Well, ya! So What?”, you say. One of the more frustrating things about being in the “color” business is that most people, except for pro and semi-pro photographers, tend to be insensitive (how is that for being polically correct?) to color. They either don’t recognize that the color of their digital pictures is wrong or they just assume that the photos from their digital camera just aren’t as good as Kodak or Fuji film. In a way, that assumtion is correct, however, the color information is really there (unless the photo is over or under exposed) and it can be fixed. Here is a comparison of the original photo and the cropped and color corrected shot of Dickens.

The original photo has a color cast and is dull and lifeless. While this condition is most evident in pictures with a lot of white or grey areas it is generally the case with almost all of the pictures you take. This problem can be helped significantly if you calibrate or “adjust the white point”, but who among us knows how to do that or even what it means. So, if you make the whites to be white and the greys to be grey (we call those neutral colors-no, neutrals are not beige or brown.) the rest of the colors in the photo are going to be pretty close to what they should be. How does one do that?

Color Lesson #1-Get rid of the color cast.
There are certainly a number of ways to get rid of the color cast, most of which I don’t know how to do or even care to learn. Why? Because I don’t have to. (Caution: Commercial coming.) My company, PictoColor (www.pictocolor.com), specializes in color correction technology that makes it real simple to Make the Color Right. Our OneClick Color technology, which was used on Dickens, removes the color cast, adjusts brightness, contrast, and saturation by clicking on an area in the photo that is white, black, or grey. It is available in CorrectPhoto (www.correctphoto.com), the digital photo editor I used to crop and color correct the photo of Dickens, or for PhotoShop or Elements users there is a plug-in called iCorrect OneClick (www.pictocolor.com/oneclick.htm)

Using CorrectPhoto I cropped the photo using the 4×6 cropping format and then clicked on a couple of white areas on Dickens and the white in the Santa outfit. You can find more detailed information on the OneClick color by going to http://www.correctphoto.com/Color_Correction.htm.

The point of this post is really twofold. First, the color of your digital picture is really not right even though you may think it is. Secondly, it is easy to Make the Color Right if you have the right tool to do it. Don’t accept a mediocre photo when you can easily create a memory.

Wayne http://www.correctphoto.com

PS. I almost forgot to mention how I added the “Santa Dickens” text to the photo. Go to http://www.correctphoto.com/ImageTitler.htm for information on a really simple ImageTitler.